WHO IS JEFF HOFFMAN?

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com. uBid.com, ColorJar, and more.

Jeff serves on the boards of companies in the US, Europe, South America, Africa, and Asia, supporting entrepreneurs and small businesses in more than 150 countries. He also serves on the boards of Global Entrepreneurship Week and The Unreasonable Group. He supports the White House, the US State Department, the United Nations, and foreign governments on economic growth initiatives and entrepreneurship.

Jeff is a frequent keynote speaker, having been invited to speak in over 50 countries, on the topics of innovation, entrepreneurship, and business leadership. He is the co-author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis. Jeff is a featured business expert seen on Fox News, Fox Business, CNN, CNN International, Bloomberg News, CNBC, ABC, and NPR, and in publications including Forbes, Inc., Time, Fast Company, the Wall Street Journal, and more.

Jeff received a Lifetime Achievement Award from the national CEO council for his contributions to the field of entrepreneurship, and he received the Champion of Entrepreneurship Award from JP Morgan Chase, Citibank, and Rising Tide Capital, as well as receiving the George Brown Award for International Cooperation.

Outside of the world of technology, Jeff has produced movies, has produced musical events including concerts, tours, and charity events with such artists as Elton John, Britney Spears, NSYNC, and others, and serves on numerous charity and non-profit boards.

JEFF’S BOOK

Your concrete road map to rapidly grow your business and get your life back!

Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life.

With Scale, Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline.com family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom.

You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to:

  • Escape the Self-Employment Trap and build a business, not a job.
  • Systematize your business to reduce costs and increase capacity.
  • Ensure your company survives the “Hit by a Bus” test.
  • Uncover your company’s top leverage points (and execution strategies to implement what you discover).
  • Fund your growth with the seven cash flow commandments.

And much more.

Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company.

If you have ever felt stuck in your business, not knowing the best way forward, this book is your must-read guide.